PRIVATE & CONFIDENTIAL · SEIS ROUND 2026

The voice-first AI

concierge for hotels

The voice-first AI

concierge for hotels

The voice-first AI

concierge for hotels

Guests simply say “Hey Butler” and ask — in 60+ languages — for anything they need. No phone, no app, no queue at reception. Register your indicative, non-binding interest in our current SEIS round.

Guests simply say “Hey Butler” and ask — in 60+ languages — for anything they need. No phone, no app, no queue at reception. Register your indicative, non-binding interest in our current SEIS round.

Register your interest

Download the one-pager

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LANGUAGES SPOKEN

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LIVE GUEST INTERACTIONS

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GLOBAL OPPORTUNITY

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SEIS ROUND

THE OPPORTUNITY

01 · The problem

Revenue leaks, teams stretched

Revenue leaks, teams stretched

Around 35% of guest spend is lost off-property. Service still runs on in-room phones and apps few guests download, while stretched teams absorb every routine request.

Around 35% of guest spend is lost off-property. Service still runs on in-room phones and apps few guests download, while stretched teams absorb every routine request.

02 · Why now

Voice has gone global

Voice has gone global

8.4 billion AI assistants are now in use worldwide, finally capable as a true concierge. Guests won’t download another app — they’ll just ask.

8.4 billion AI assistants are now in use worldwide, finally capable as a true concierge. Guests won’t download another app — they’ll just ask.

03 · The market

£900M–£1.2B, category open

£900M–£1.2B, category open

A £900M–£1.2B global opportunity in upscale hotels. No purpose-built voice leader exists — the category is open.

A £900M–£1.2B global opportunity in upscale hotels. No purpose-built voice leader exists — the category is open.

THE PRODUCT

Built for hotel workflows

Built for hotel workflows

A branded in-room voice device, a staff task console, and an admin & analytics layer.

A branded in-room voice device, a staff task console, and an admin & analytics layer.

Request routing, escalation and multilingual support

Request routing, escalation and multilingual support

An upsell engine that makes ButlerIQ a revenue line, not a cost

An upsell engine that makes ButlerIQ a revenue line, not a cost

No guest app, no QR dependency — just ask

No guest app, no QR dependency — just ask

TRACTION

Live in real hotels

Live in real hotels

A completed trial in a 4★ Central London hotel — 33 devices, 300+ guest interactions, multilingual validated. A verbal commitment for a further hotel trial with EQ Group opens a portfolio pathway toward 10,000+ rooms.

A completed trial in a 4★ Central London hotel — 33 devices, 300+ guest interactions, multilingual validated. A verbal commitment for a further hotel trial with EQ Group opens a portfolio pathway toward 10,000+ rooms.

A MINUTE WITH THE FOUNDER

Why we’re building ButlerIQ

Why we’re building ButlerIQ

THE RAISE

The Raise — £250,000 SEIS

The Raise — £250,000 SEIS

£1.5M

£1.5M

PRE-MONEY

PRE-MONEY

14.3%

14.3%

EQUITY

EQUITY

A / B

A / B

DUAL-CLASS

DUAL-CLASS

First close £60k — unlocks Milestone 1: converting our named hotel pipeline into paid pilots. The balance funds rollout to scale.

First close £60k — unlocks Milestone 1: converting our named hotel pipeline into paid pilots. The balance funds rollout to scale.

SEIS offers eligible investors 50% income tax relief, 0% CGT on exit, and loss relief. HMRC Advance Assurance is being pursued. Relief depends on your circumstances and is not guaranteed.

SEIS offers eligible investors 50% income tax relief, 0% CGT on exit, and loss relief. HMRC Advance Assurance is being pursued. Relief depends on your circumstances and is not guaranteed.

Targeting first close in September 2026.

Targeting first close in September 2026.

TEAM

Shane Moore

Co-founder & CPO

Founder of VanHeroes; product leader at Corpay (FTSE-listed) and Altitude Angel; 12+ years in B2B SaaS.

Founder of VanHeroes; product leader at Corpay (FTSE-listed) and Altitude Angel; 12+ years in B2B SaaS.

Russell Shrives

Co-founder & MD

Commercial operator across service-led businesses; led partnerships, growth and operational efficiency.

Commercial operator across service-led businesses; led partnerships, growth and operational efficiency.

Taras Gopko

CTO

Co-founder & CTO of myREST; expert in scalable architecture and live hospitality deployments.

Co-founder & CTO of myREST; expert in scalable architecture and live hospitality deployments.

Joe Dollin

COO

Senior legal-counsel background; MBA (Oxford Saïd) and LL.M. (Stanford Law); compliance and execution discipline.

Hospitality Advisor

25+ years in hotel operations; GM and former Commercial Director; guest experience and revenue performance.

25+ years in hotel operations; GM and former Commercial Director; guest experience and revenue performance.

FAQ

Questions investors ask

Questions investors ask

What is ButlerIQ raising?

What does the £60k first close unlock?

When are you closing?

What SEIS reliefs apply?

Is registering my interest binding?

How do I invest from here?

REGISTER YOUR INTEREST

This form records your indicative, non-binding interest in our current SEIS round. It helps us gauge demand and keep you updated as the round progresses. No money is payable now, and completing it does not commit you to invest — formal subscription documents will follow once the round is ready to close.

This form records your indicative, non-binding interest in our current SEIS round. It helps us gauge demand and keep you updated as the round progresses. No money is payable now, and completing it does not commit you to invest — formal subscription documents will follow once the round is ready to close.

A · YOUR DETAILS

B · YOUR INDICATIVE INTEREST

C · INVESTOR CERTIFICATION

UK rules require investors in early-stage companies to confirm their status. Please select the category that applies to you:

When you select a category, the full prescribed statement is shown to read and confirm before submitting. Final FCA-prescribed wording to be confirmed by our solicitor (see our Investor Certification Statements document).

D · ACKNOWLEDGEMENTS

E · DECLARATION & CONSENT

Your details are used only to manage this round and will not be shared.

LET’S TALK

Request a meeting

Request a meeting

Prefer a conversation? Pick a time that suits you and we’ll walk you through the round, the product and the data room.

Prefer a conversation? Pick a time that suits you and we’ll walk you through the round, the product and the data room.

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Or email shane.moore@butleriq.ai.

ButlerIQ Ltd (England & Wales, company no. 16477406). This page is provided on a confidential basis and is not a public offer or a financial promotion. It is not an invitation or inducement to engage in investment activity except where lawfully communicated.

ButlerIQ does not provide financial, legal or tax advice. Investing in early-stage companies puts your capital at risk; you may lose the full amount invested.

Shane Moore · shane.moore@butleriq.ai  ·  Russell Shrives · russ.shrives@butleriq.ai

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