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🧠 About ButlerIQ

The Smart Concierge, Reimagined for the Modern Guest

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ButlerIQ was born from a simple frustration: Why does staying in a hotel still feel so outdated?

We envisioned something better — a world where guest service is instant, intelligent, and personal. Hotels have long promised 5-star experiences, but in practice, service can be slow, inconsistent, and difficult to access.

ButlerIQ bridges that gap, delivering an always-on, AI-powered concierge that feels tailored to every guest, every time.

 

At its core, ButlerIQ is about elevating hospitality — giving guests the seamless, tech-enabled experience they expect, while empowering hotels to operate smarter and unlock new revenue. Guests can request services, ask questions, book experiences or understand their local environment — all through a voice or tablet interface that feels intuitive, not intrusive.

💡 What Makes ButlerIQ Different

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Most “smart room” tech is fragmented, clunky, or generic. ButlerIQ is none of those things. We’re your 24/7 concierge on steroids — built for hotels, powered by OpenAI, and customisable down to the brand tone and guest profile.

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What truly sets us apart is our ambition to build dynamic guest profiles. ButlerIQ learns each guest’s preferences — from how they take their coffee to which restaurants they love — becoming their own personal concierge throughout their stay. It’s not just service. It’s intelligent hospitality.

🌱 Our Values

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We build with:

  • Simplicity – Technology should feel effortless.

  • Innovation – We challenge the norm and redefine expectations.

  • Guest-First Thinking – Every feature begins with the guest in mind.

  • Integrity – We operate with transparency and trust at our core.

  • Sustainability – Reducing waste through smarter service delivery.

OUR MISSION

To modernise hotel experiences through smart, intuitive AI — delighting guests with instant service and helping hotels amplify their brand, efficiency, and in-house offerings.

To give every guest their own intelligent, always-on concierge — one that understands their needs before they ask, speaks their language, and delivers service that feels not just personal, but unforgettable.

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We succeed when a guest says, “That was the easiest hotel experience I’ve ever had.”


We succeed when a hotel discovers a new level of operational excellence — and a new revenue stream.

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